There's a version
of rest that's earned.
Relax & Recover.
Made for the moment
you finally relax.
Jetties is for the guy who trains hard, works harder, and has the hardest time slowing down. Even on his time off. Even on vacation. The engine keeps running.
Every other brand tells him the same thing — go harder, push through, work more. We saw the opposite problem. Driven men don't need another brand telling them to do more. They need permission to actually stop.
So we built the counterbalance. Effort without tension. Ambition without burnout. Looking put-together without trying too hard. Athletic where it matters, relaxed where it counts.
Every other brand is built around the push. Jetties is made for the rest.
We didn't build a brand.
We built a feeling.
It started
in college.
The whole thing started with a problem. Guys were either showing up to the pool in basketball shorts, or wearing swim trunks that just didn't feel right. Boxy 2003 cuts. Scratchy cheese-grater mesh liners. Stiff fabrics that took an hour to dry. Nothing felt clean, athletic, or like something you'd actually want to wear all afternoon.
We knew bathing suits could be so much more comfortable — and so much better looking.
So we made what we wished existed. A bathing suit cut like training gear, but built to perform in the water. No mesh liner. No boxy silhouette. No hundred-dollar-plus price tag. No compromise on how it felt or how it looked.
From the cut and the stretch to the liner and the materials, every detail was considered. Comfortable enough to wear all day. Sharp enough to feel right. Designed to move with you from the water to lunch to the rest of the afternoon — without you ever having to think about it.
That's how Jetties started — one good pair of shorts. Two years later, we're still chasing that same idea. The details just keep getting better.
The founders.
Jarett Alfero
Engineer by training. Builder by instinct.
A structural engineer by trade (BS Civil, MS Structural — University of Florida), former D1 athlete at Rutgers, and certified personal trainer, Jarett runs the technical side of Jetties — from the website and the ads to the product builds and the orders shipping out the door. If you've worn it, he probably packed it.
Josh Benbasat
Traded stocks to build a brand. Now all in.
A finance and entrepreneurship grad from the University of Florida, Josh ran a stock options trading company alongside Jetties for the first two years. As of this month, he's full time on the brand. He leads on product development, design, and the brand voice — the look, the feel, and the way it talks about itself all run through him.
Built for the part
of life that earns it.
This isn't about doing less. It's about actually being there when life slows down.
— That's Jetties.